The Key to Event Personalization with Google + Storycraft Lab + Bizzabo

To test how organizations could use preferences to personalize experiences, Google Xi recently partnered with Storycraft Lab and its “Experience Profiles” tool. Join this fireside chat with Megan Henshall, Global Events Strategic Solutions Lead at Google, and Naomi Clare-Crellin, Founder and CEO of Storycraft Lab, to hear about their experiments with putting personalization into practice.

In this webinar, Henshall and Clare will talk about the connection between personalization, participation, and engagement — and how tapping into personal preferences can translate into a more inclusive experience. Here’s what you’ll learn:

• Personalization ideas, tools, and techniques you can apply to your events
• How to accommodate an array of preferences, aspirations, and needs
• Upcoming Google Xi initiatives and how you can get involved